Search Engine Marketing (SEM) is a marketing technique that involves getting your website seen by search engines. It is primarily through paid advertising. Search engine marketing (SEM) at SEO includes a variety of tactics for increasing your website’s visibility in SERPs. It involves integrating keywords into your web pages and optimizing them

One of our core philosophies is keeping you and your site up to date with the latest changes in Google’s inner workings and policies. These last couple of weeks saw an interesting new development, with Google rewriting many titles in the SERPs. In Yoast SEO 17.1, we are making a