Telemarketing – Dos And Don’t
Telemarketing means direct communication between a salesperson or representative and potential clients, usually over the telephone or via a later face-to-face or telephone conferencing session set up during the initial call. Telemarketing represents the most lucrative revenue channel for several reasons. It generates more business than any other medium used by companies and has a much larger reach than advertising dollars.
Telemarketing has evolved from the traditional phone book and the “cold-calling” practices of long ago. Companies can now register their names as telemarketers with the National Do Not Call Registry. Once this is done, they must inform any customers or prospects calling concerning this change. The new telemarketer information will appear on the caller ID presented to them when they try to reach the listed number. It is this caller ID that the telemarketers use to identify their calls for follow-up and contact the intended recipient. Go to this website at https://www.scamrisk.com/best-business-with-20k/ for more information.
Telemarketing by definition is unsolicited commercial solicitation of sales contact information for products or services. Telemarketing has evolved into many different forms, but the bottom line remains the same: illegal calls to people responsible for the consumer’s decision to purchase or not purchase a product or service are considered illegal and should be reported to the appropriate authorities. Telephone telemarketers are constantly trying to increase their database by buying lists and using other methods of gaining consumers’ contact information. There are a few ways telemarketers go about this, but in order to avoid being exposed to consumer law, telemarketers are required to keep their database updated with legal names and other information related to unwanted calls.
Telemarketing by its very nature is unsolicited. Telephone telemarketers do not offer any product or service in exchange for personal phone numbers. Telemarketing is considered a deceptive practice because they have no expectation of gaining consent from anyone to initiate contact. All calls made by telemarketers are considered “free” however, they are always recorded and may be sold or shared with third parties. When the telephone user receives unsolicited telephone calls, they have the right to take action under the federal consumer protection laws. In order to be protected under these federal laws, a business-to-business salesperson must not engage in telemarketing activities in interstate commerce or if the telemarketing violates state law.
There are many businesses that use telemarketing, and there are also many who do not. Businesses that do not use telemarketing are very conscious of their reputation and any unsolicited telephone contact can damage that reputation. By using telemarketing, a business owner can generate leads and potential customers that they would not be able to generate using other traditional methods of marketing. A well established and experienced telemarketer will be able to generate quality leads without being seen as an intruder. Business owners who have access to quality telemarketing services will be able to market to people who may be looking for them but would not necessarily qualify to do business with them. Many businesses are able to save a substantial amount of money by using telemarketing and telesales.
The United States Federal Trade Commission believes that telemarketing constitutes unsolicited advertising. The reason they have this opinion is that most telemarketers to call people who want their services. These people were willingly chosen because they were willing to speak to the telemarketer. Telemarketing does not violate the right to freedom of speech in the United States Constitution and the Federal Trade Commission does not believe that the laws apply to internet or computer telemarketing either. However, the Federal Trade Commission does feel that marketers need to be careful when calling up potential clients. The best way to protect yourself against unsolicited phone calls is to make sure that your contact information is prominently displayed on your company’s website, and all sales calls should be made by a live person.
Most people believe that the telemarketers use caller ID or E Identification to avoid detection. Though it may not be readily apparent to many people, a telemarketer can use any number to call up an individual. There are some telemarketing services that will test a telemarketer’s skills by having them call up a random selection of numbers from a list provided by the telemarketer, and if those numbers are not picked up on the first try, the telemarketer will not be called back. There are some telemarketers who will not bother with testing their skills on unwilling people; they will just try to scare up business by offering special low rates or freebies.
Most legitimate telemarketers abide by these guidelines. However, for legitimate businesses, it is important for them to realize that they have a responsibility to the customers that they are calling, and they cannot go around shooting in the dark. Telemarketing can be a dangerous business, but the only way to avoid being charged with illegal behavior is to simply remain aware of your rights as a consumer and understand your responsibilities to those you wish to talk with. Remember that if there ever comes a time when you feel uncomfortable with a telemarketer or think that you might be talked into something you didn’t want to hear, simply hang up the phone and notify the company that you are uncomfortable with their conduct. By doing so, you will be more likely to protect yourself from potential lawsuits and other problems that can come as a result of improper telemarketing techniques.